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Refining brands and accelerating growth
May 18, 2018
By: TOM BRANNA
Editor
Kao Corporation's new global portfolio is a pillar of its new growth strategy within the Kao Group cosmetics business. The five cosmetics businesses entities in the group, including Kanebo Cosmetics, are strengthening their brand management and optimizing the portfolios for all of the brands they develop, according to Kao. Kao created the portfolio by selecting 11 global strategy brands, some of them new, and refining each by highlighting the benefits of the products in combination wit...
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